Hooters recently announced the permanent closure of several “underperforming” locations across the United States, amid “pressure from current market conditions,” as stated in a recent press release. This decision has led to the sudden shutdown of multiple establishments in states such as Florida, Texas, Kentucky, and Indiana, as reported on Monday.
These closures come as a blow to communities already reeling from similar actions by other restaurant chains, such as last month’s unexpected shuttering of Red Lobster locations.
The chain, known for its distinctive theme and menu featuring wings, sandwiches, and burgers, pointed out in its statement that although a “select number” of sites are closing, the primary focus remains on the welfare of its staff during these transitions.
Despite these closures, Hooters emphasized its resilience, maintaining that the brand, which has thrived for over four decades, will continue to serve its customers both domestically and internationally.
In Florida, the effect of the closures has been particularly impactful, marking another significant loss for the restaurant industry in the state. Reports indicate that at least four locations in Florida and six in Texas have closed. One notable closure in Lakeland, Florida, is of the second Hooters restaurant ever opened, dating back to 1984.
Meanwhile, all seven Hooters locations in California remain operational. This stability in California contrasts sharply with the closures in other parts of the country. Hooters owns more than 420 locations worldwide, and the company highlights that some branches, particularly those managed by franchisees like LTP Management in South Florida, are not impacted by these closures.
Historically, Hooters made its mark not only with its food but also through cultural touchstones like the Hooters Girls calendar, the Miss Hooters Pageant, and sponsorships in sports such as NASCAR. The company also partakes in local charity events and community services, contributing to its community presence.
However, the chain has not been without controversy, facing multiple lawsuits over its hiring practices and undergoing numerous changes in ownership. Most recently, in 2019, Hooters was acquired by Nord Bay Capital and TriArtisan Capital Advisors.
As the company navigates through these challenging economic times, it remains to be seen how Hooters will adapt its business strategy to continue its legacy while meeting the evolving demands and tastes of its customer base.
