The following brands all have one thing in common, they did something that someone in the company thought was a good idea to increase revenue, instead they alienated their user base and paid the price. The lesson is know your customer before making decisions or you may not have one to serve.

Investment banks and hedge funds, traditionally known for their strategic financial maneuvers, are now venturing into a new asset class: land that is currently above sea level but is predicted to become oceanfront property due to rising sea levels. The science is unequivocal: sea levels are on the rise. This data has prompted investment banks…

In a twist that could rival a Wall Street thriller, federal prosecutors have accused Anthony Viggiano, a former employee of the financial giants Goldman Sachs Group Inc. and Blackstone Inc., of securities fraud. The plot thickens as Viggiano is alleged to have tipped off two friends about over six deals he was privy to during…